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Nicholas Gill

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Category Archives: strategy

oh no ocado

Just when we thought that social media was on the rise and using detachable and user generated content was getting traction (witness this week’s NMA with HP & Burger King sloshing vast revenues into digital because it works better for them), I get this email from Ocado (upmarket grocery home delivery service in partnership withContinueContinue reading “oh no ocado”

Posted byNicholas GillSeptember 13, 2007September 13, 2007Posted inaccount planning, advertising, brand, content, digital advertising, social networks, strategy, thoughts, TV, web etiquette, word of mouthLeave a comment on oh no ocado

mtv twitters while britney video barred

The MTV VMA awards are on again. But as I’m now the wrong side of 30 I find I have more in common musically with the oldies than the kidz. As an example, we went to see The Police in concert (with Spam the Monkey) and they were amazing and the last time they playedContinueContinue reading “mtv twitters while britney video barred”

Posted byNicholas GillSeptember 12, 2007September 18, 2007Posted inaccount planning, advertising, brand, content, digital advertising, social networks, strategy, thoughts, TV, viral, web 2.0, websiteLeave a comment on mtv twitters while britney video barred

stuff and things 12.09.07

In flight entertainment going a step too far? Virgin America have recently trialled an in flight IM service allowing you to badger the hell out of other passengers, probably the “hotty” 3 rows in front of you. Frankly I’d find this annoying as fuck as we say here in Blighty. But the general service seemsContinueContinue reading “stuff and things 12.09.07”

Posted byNicholas GillSeptember 12, 2007September 13, 2007Posted inaccount planning, advertising, books, brand, content, digital advertising, film, mobile, strategy, though leadership, thoughts, travel, TV, website1 Comment on stuff and things 12.09.07

google mother

Mums. Bless them. We love them. And they love the web. Can’t get enough. And you thought it was all the young dudes who made the news. New research from eMarketer tells us 89% use it twice a day. Wow. Search is by far the biggest weapon of choice (Google being the goddess of choiceContinueContinue reading “google mother”

Posted byNicholas GillAugust 31, 2007August 31, 2007Posted inaccount planning, advertising, blog, integration, presentations, stats, strategy, thoughts, websiteLeave a comment on google mother

stuff and things 30.07.07

As well as being really moreish sweeties, Skittles have a cool web site where you can create your own animated cartoon, based on the very nice ATL execution, and then share it with your friends on Bebo. I like it. Sky have created a channel called SkyCast. I just don’t see why they didn’t createContinueContinue reading “stuff and things 30.07.07”

Posted byNicholas GillJuly 30, 2007July 30, 2007Posted inaccount planning, advertising, digital advertising, social networks, strategy, though leadership, thoughts, user generated content, web 2.0, website, you tubeLeave a comment on stuff and things 30.07.07

stuff and things 15.06.07

Forget wikipedia, watch videopedia instead. 5min.com has short, instructional video clips on a whole lot of stuff. (source: iconoculture) Swap the plane for the train & get a first class ticket with Virgin Trains. The bearded one likes green stuff. Interesting that despite staggering out of Euston tube station each day onto the main concourseContinueContinue reading “stuff and things 15.06.07”

Posted byNicholas GillJune 15, 2007June 15, 2007Posted inaccount planning, advertising, blog, brand, content, digital advertising, social networks, strategy, thoughts, travel, user generated content, web 2.0, website1 Comment on stuff and things 15.06.07

stuff and things 14.06.07

I love this image of social circles that I found on bnox courtesy of Philippe. Explore the links in the bnox post, you will be rewarded. 60% of British bosses dream of sex during powerpoint presentations. See, it does make you go blind. “Abby is suffering a painful bum from being over-spanked” is possibly oneContinueContinue reading “stuff and things 14.06.07”

Posted byNicholas GillJune 14, 2007June 14, 2007Posted inaccount planning, advertising, blog, books, brand, content, digital advertising, facebook, presentations, social networks, strategy, thoughts, user generated content, web 2.0, website, you tube4 Comments on stuff and things 14.06.07

stuff and things 13.06.07

I want one of these. The guy who created it is a finalist on the ITV series, Tycoon. And my wife works with someone who’s selling them. And it’s in my lounge! But it needs batteries and I don’t have any. The excitement level is huge. The key question is: can I adapt it toContinueContinue reading “stuff and things 13.06.07”

Posted byNicholas GillJune 13, 2007June 13, 2007Posted inaccount planning, advertising, blog, books, brand, content, digital advertising, direct mail, mash up, social networks, sport, strategy, though leadership, thoughts, user generated content, web 2.0, websiteLeave a comment on stuff and things 13.06.07

social media gone wrong

  It’s always a struggle to get your hands on good and bad examples of corporate social media type things when in deck mode. This iMedia article has them both including the Wal Mart debacle and the PSP fake blog cock up. As an addendum to that one, apparently they thought the only reason itContinueContinue reading “social media gone wrong”

Posted byNicholas GillJune 4, 2007Posted inaccount planning, blog, brand, content, digital advertising, social networks, strategy, though leadership, thoughts, user generated content, web 2.0, websiteLeave a comment on social media gone wrong

talking, not quite walking

Recent review of marketing manager type folk from Forrester shows that the old ways are still prevalent and that while there’s lots of discussion and good intent, trial and actual usage is still a way behind. In a candid chat with a former marketing client a few weeks ago, she let me know that herContinueContinue reading “talking, not quite walking”

Posted byNicholas GillMay 31, 2007May 31, 2007Posted inaccount planning, brand, digital advertising, mobile, podcast, social networks, strategy, thoughts, TV, user generated content, web 2.0, you tubeLeave a comment on talking, not quite walking

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