Want to know everything about a website? Bang in the URL on QuarkBase and away you go. Oodles of info including traffic, top pages, social media popularity, top feeds, page views, top countries, hosting info, blogs, twitter and news that talk about it. Another wonderful example of web 2.0 aggregation that makes your life asContinueContinue reading “[daily dobbie] know everything”
Category Archives: web 2.0
improving online experiences – the gap between users and designers
My summation from this research by IDEA is that an Information Architect is vital in the digital process to bridge the gap between users needs and creative beliefs. This isn’t mentioned in the report but there’s a clear yawning gap where designers feel they have a great solution and consumers don’t. Having worked with andContinueContinue reading “improving online experiences – the gap between users and designers”
myfaveshop.com – a fusion of social networking and online shopping
I was recently approached by the people behind myfaveshop.com – a new online shopping site. But rather than clone what’s out there already, myfaveshop taps into the insight that online shopping is a functional, solitary pursuit and are trying to make it a much more social pursuit: think Facebook social networking, commenting and all thatContinueContinue reading “myfaveshop.com – a fusion of social networking and online shopping”
this is an ad for apple
Let me be clear about this before I begin. I don’t love Emmel and I’m not angling for a job at Dare. I just think this is a really splendid idea. So I collaborated, generated, co-authored, interfered, call it what you will with this.
the state of the web summer 08
I really like this visual presentation and somewhat tongue-in-cheek look at the state of the web. A refreshing change to the oodles of documents us agency-folk pull together on where it’s at. Created by Matthew Inman and found following @Aki Spicer.
advertising found dead
I continue to admire the chaps at Dare and me old mucker, Professor Emmel. Despite the flowery shirt. Here’s their digital essay. A lovely piece piece of storytelling and thought leadership. Cut out and keep stuff. Here’s a big version to avoid eye strain.
social media mistakes
AdAge have compiled the best bits from Joseph Jaffe’s recent presentation at the Association of National Advertisers’ Integrated Marketing Conference. Some great examples here, some of which are new to me, some of which have passed into folklore. I like the way Jaffe has also categorised the mistakes: faking, manipulating, controlling, dominating and avoiding. There’sContinueContinue reading “social media mistakes”
inspiration anyone?
Just over a year ago, Microsoft released “Bring the Love Back” and received great acclaim. A year later, here’s the follow up. Microsoft are looking to move beyond just the film and: …we want to try and create an online marketing community and bring as much inspiration as possible to marketers and everybody in theContinueContinue reading “inspiration anyone?”
how digital is impacting on recruitment advertising
Here’s something I cobbled together for a pitch. Can’t tell you who for obviously. Be interested to know your thoughts. The world is changing. Digital is important today and, in the near future, the “always connected” person will become ubiquitous. Digital will become the de-facto go-to resource for everything. Don’t be confused that this meansContinueContinue reading “how digital is impacting on recruitment advertising”
cim seminar | punch above your weight with web 2.0
A couple of weeks back I attended a CIM seminar on how web 2.0 can help your business punch above it’s weight. As it was local, for once didn’t cost the earth and had web 2.0 in it I thought I’d better pop along. I liked this: – the phrase “gifted amateur” basically covering howContinueContinue reading “cim seminar | punch above your weight with web 2.0”
