AdAge have compiled the best bits from Joseph Jaffe’s recent presentation at the Association of National Advertisers’ Integrated Marketing Conference. Some great examples here, some of which are new to me, some of which have passed into folklore. I like the way Jaffe has also categorised the mistakes: faking, manipulating, controlling, dominating and avoiding. There’sContinueContinue reading “social media mistakes”
Category Archives: brand experience
how digital is impacting on recruitment advertising
Here’s something I cobbled together for a pitch. Can’t tell you who for obviously. Be interested to know your thoughts. The world is changing. Digital is important today and, in the near future, the “always connected” person will become ubiquitous. Digital will become the de-facto go-to resource for everything. Don’t be confused that this meansContinueContinue reading “how digital is impacting on recruitment advertising”
cim seminar | punch above your weight with web 2.0
A couple of weeks back I attended a CIM seminar on how web 2.0 can help your business punch above it’s weight. As it was local, for once didn’t cost the earth and had web 2.0 in it I thought I’d better pop along. I liked this: – the phrase “gifted amateur” basically covering howContinueContinue reading “cim seminar | punch above your weight with web 2.0”
dark or pure or just plain rubbish?
I’m pure. Suspiciously so. Or at least so say the folks at ghd on their new dark or pure site. What sounded like an interesting ploy turned out to be a tiresome exercise that took forever to load as the site was so flash heavy although as the content didn’t actually do much I haveContinueContinue reading “dark or pure or just plain rubbish?”
manifesto monday
“Markets are conversations.” Well, we all should know that by now and should be putting it in place in all our work. But this statement originated in 1999. Way back when dial up tones were the norm. The statement came from the Cluetrain Manifesto which was way ahead of its time. This report from TechnoratiContinueContinue reading “manifesto monday”
stuff and things 29.02.08
How do you get to the kidz these days? Well, music is one way. And these chaps seem pretty good at it. But the user experience of this part of the site is phucking (see, down wid da kidz) dreadful. Not book at all. Scale? Pan the page around? Zoom in/out? Phuck me. How aboutContinueContinue reading “stuff and things 29.02.08”
new york’s a go-go and everything tastes nice. or does it?
So I went to New York a few weeks back for work to meet some folks, do some meetings, present some work etc etc. Work side all good. Although I found myself oddly detached from it all. And I’m still unsure as to why this was. Here’s my thoughts on various subjects and maybeContinueContinue reading “new york’s a go-go and everything tastes nice. or does it?”
stuff and things 22 01.08
First stuff and things of the New Year starts with this off-beat look at the Death Star’s demise in Star Wars Another outing for bullshit bingo which is always amusing. And working in the world of agencies, too close to the truth sometimes. (thanks to Debbie) Jeep on Facebook In case you missed it,Tom CruiseContinueContinue reading “stuff and things 22 01.08”
gore-tex brand experience
It seems every time we go to West Quay in Southampton there’s another opportunity to experience a brand. This time Gore Tex were giving you the opportunity to try out their clothes in their special climate change box. Basically it replicates extremes of temperature and shows you just how well the clothing performs. Having hadContinueContinue reading “gore-tex brand experience”
mmm, sweet, sweet beer
This is great. Track who you owe beer to. It works using the Twitter platform (which is where I found out about it). There’s also a non-beer version in the pipeline too so you can owe orange mocha frappucino’s too should you wish. Here’s the people who made it. This might trigger me toContinueContinue reading “mmm, sweet, sweet beer”
