I think everyone must have used Dove as THE example of how a brand can truly influence culture, perception and attitude . Here’s the development of the campaign targeting parents of young girls who have massive exposure to the altered and warped images of beauty. Powerful.
Category Archives: brand
return of flogs, this time on fakebook
Professor Emmel over at Ewarwoowar spotted something quite amusing on Facebook the other day. Nike have set up a group for their new Supersonic event (run followed by groovy tunes in secret locale). Not much activity so far and then some comments to gee up the group and spread the word. From people at AKQA.ContinueContinue reading “return of flogs, this time on fakebook”
top social networks in uk & us
Source: Sunday Times
stuff and things 09.10.07
FT article on social networks by the ever resourceful and useful Bowen Craggs. (Image source) Improvement by innovation article on CNET (found reading Armano on Twitter) Here’s the top 50 football kits And following on from the men & washroom yuk story recently, here’s a picture from Nicky that could get guys to step upContinueContinue reading “stuff and things 09.10.07”
oh no ocado
Just when we thought that social media was on the rise and using detachable and user generated content was getting traction (witness this week’s NMA with HP & Burger King sloshing vast revenues into digital because it works better for them), I get this email from Ocado (upmarket grocery home delivery service in partnership withContinueContinue reading “oh no ocado”
mtv twitters while britney video barred
The MTV VMA awards are on again. But as I’m now the wrong side of 30 I find I have more in common musically with the oldies than the kidz. As an example, we went to see The Police in concert (with Spam the Monkey) and they were amazing and the last time they playedContinueContinue reading “mtv twitters while britney video barred”
stuff and things 12.09.07
In flight entertainment going a step too far? Virgin America have recently trialled an in flight IM service allowing you to badger the hell out of other passengers, probably the “hotty” 3 rows in front of you. Frankly I’d find this annoying as fuck as we say here in Blighty. But the general service seemsContinueContinue reading “stuff and things 12.09.07”
stuff and things 01.09.07
Sublime is an ethical lifestyle magazine. But it’s not tree-hugging shite, actually some intelligent and refreshing editorial. Or at least the copy I skimmed through recently. Some quite strange tips in Francesca Beauman’s book for the ladies including this on orgy etiquette would you believe: “You mustn’t hog the best-looking person,” she explains in penetratingContinueContinue reading “stuff and things 01.09.07”
bikinis, nudity & the return of super fred
Saw the first one day international between England & India at the magnificent Rose Bowl on 21.08. A game that had everything including some surprises. In no particular order: Bikinis (well, had to talk about that first) Unfortunately we were on the wrong side of the ground but in the West stand a group ofContinueContinue reading “bikinis, nudity & the return of super fred”
stuff and things 28.08.07
Saw this in the cinema on my hols and laughed at an ad for the first time in ages. Enjoy the knitting nanas. If flux capacitors mean anyting to you you’ll know it’s 25 years since the gull wing Delorean came into our lives and Michael J Fox was the coolest kid in town. AndContinueContinue reading “stuff and things 28.08.07”
