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Category Archives: brand
aston martin is the coolest brand. you tube coolest online brand?
2008 CoolBrands survey is out and Aston Martin tops the coolest brands. No surprise there. Prrr. What is a surprise is that You Tube tops out the coolest online brands, beating Google. No room for Twitter which in my mind has a cooler cache than You Tube and is certainly being discussed and toyed withContinueContinue reading “aston martin is the coolest brand. you tube coolest online brand?”
social media mistakes
AdAge have compiled the best bits from Joseph Jaffe’s recent presentation at the Association of National Advertisers’ Integrated Marketing Conference. Some great examples here, some of which are new to me, some of which have passed into folklore. I like the way Jaffe has also categorised the mistakes: faking, manipulating, controlling, dominating and avoiding. There’sContinueContinue reading “social media mistakes”
inspiration anyone?
Just over a year ago, Microsoft released “Bring the Love Back” and received great acclaim. A year later, here’s the follow up. Microsoft are looking to move beyond just the film and: …we want to try and create an online marketing community and bring as much inspiration as possible to marketers and everybody in theContinueContinue reading “inspiration anyone?”
how digital is impacting on recruitment advertising
Here’s something I cobbled together for a pitch. Can’t tell you who for obviously. Be interested to know your thoughts. The world is changing. Digital is important today and, in the near future, the “always connected” person will become ubiquitous. Digital will become the de-facto go-to resource for everything. Don’t be confused that this meansContinueContinue reading “how digital is impacting on recruitment advertising”
dark or pure or just plain rubbish?
I’m pure. Suspiciously so. Or at least so say the folks at ghd on their new dark or pure site. What sounded like an interesting ploy turned out to be a tiresome exercise that took forever to load as the site was so flash heavy although as the content didn’t actually do much I haveContinueContinue reading “dark or pure or just plain rubbish?”
stuff and things 22 01.08
First stuff and things of the New Year starts with this off-beat look at the Death Star’s demise in Star Wars Another outing for bullshit bingo which is always amusing. And working in the world of agencies, too close to the truth sometimes. (thanks to Debbie) Jeep on Facebook In case you missed it,Tom CruiseContinueContinue reading “stuff and things 22 01.08”
brain training brand experience
Are you Britain’s brainiest family? This week (half-term), up and down the land families have been battling it out in regional heats to get to the final in London. The winning family will win University fees for their kids which is bang on for the brand and audience. I stumbled across this yesterday when inContinueContinue reading “brain training brand experience”
stuff and things 22.10.07
Facebook brand tie-ins that are bad get a lot of press. But here are two good examples. Herbal Essences which I found via Advergirl & O2 win a MASSIVE university big party thing. Leigh sums up why they both work very eloquently even though her comments are attributed to the shampoo stuff: Set up asContinueContinue reading “stuff and things 22.10.07”
find your flavour
Bailey’s are offering you the opportunity to find your flavour and promoting both the new mint (I’ve tried it and it’s ok) and caramel (not tried it but too sickly?) flavours. Site uses flash to serve up a few questions which you drag your cursor to the one you like the most. You then seeContinueContinue reading “find your flavour”
