Search and radio: two unusual bed fellows you would think. Normally you hear blah blah blah.com but today I heard something different. I must admit the ad itself wasn’t great and was overly long on saying that if you have your tyres at the correct pressure you save on emissions because the engine doesn’tContinueContinue reading “searching on the radio”
Category Archives: brand
a local finnish brand
Insightful interview from McKinsey with the SVP marketing of Nokia. You’ll need to register to get the full article but some food for thought, here’s his response to how media is changing Nokia’s marketing efforts. “The Internet is playing a much more important role than anyone ever imagined. Brands are going to be made andContinueContinue reading “a local finnish brand”
links for 21.05
I find this very disturbing Teen episode based online soap opera, Prom Queen. Apparently they’re more than willing – whatever that means. Anyway, friends = views on my space. American Airlines have launched a site especially for women travellers based on extensive research where they can “connect with each other and American.” Blah. IContinueContinue reading “links for 21.05”
we don’t talk anymore
This is just beautiful and I promised to spread the good blog love on this one. I commented on this too on Philippe’s blog (below): At last, a great snippet that we can use in presentations to get the point across that the times, they are-a-changing. Could have done with these c. 6 months agoContinueContinue reading “we don’t talk anymore”
definition of a twitter
Good article about the hell Twitter is, who uses it & possibilities for brands and agencies. Nice round up of some mash ups and apps using Twitter including: Twitter Vision Twitterverse Twitterholic Twitterment Source: imedia
time equals money
New vid from Isobar about their new philosophy that time is the new currency in the magic dust world of marketing. Just not sure they’re saying anything that we don’t know already, especially the bit about what’s at the core of a consumer. Er, that’s the insight that derives a proposition that’s been at theContinueContinue reading “time equals money”
when did PEST become SLEPT?
The Times 100 site has some good case studies and theory stuff that ranges from GCSE to A level to MBA. Obviously been a while since I ducked into the classroom as the L was always silent in PEST (Political, Economic, Social, Technology), as it kind of got lumped with Political. I bet they’veContinueContinue reading “when did PEST become SLEPT?”
zitty to pretty
Great copy line, shame the website is a little tricky to find using it on Google. Shame they also didn’t continue the nice illustration style either and the content is quite poor when the primary audience is zitty teenage girls who have short attention spans. Surely something more imaginative than clearing pretend spots (which lookContinueContinue reading “zitty to pretty”
a tale of two pieces of direct mail
I don’t get that much direct mail these days so I do genuinely get excited by nice pieces of work. Not that too many have come through my postbox of late. But in the last couple of weeks, two contrasting bits of mail did arrive. Both personalised postcards so they should get to the pointContinueContinue reading “a tale of two pieces of direct mail”
a product of free will?
Or just devoid of any distinguishing features? The love/hate or ugly/beautiful positioning for the new Volvo C30 is a bit limp to say the least. Having spent many hours locked in focus groups for new vehicle launches in the past up and down both the UK and across the spectacularly different opinions of Europe, itsContinueContinue reading “a product of free will?”
