myfaveshop.com – a fusion of social networking and online shopping

I was recently approached by the people behind myfaveshop.com – a new online shopping site. But rather than clone what’s out there already, myfaveshop taps into the insight that online shopping is a functional, solitary pursuit and are trying to make it a much more social pursuit: think Facebook social networking, commenting and all thatContinueContinue reading “myfaveshop.com – a fusion of social networking and online shopping”

social media mistakes

AdAge have compiled the best bits from Joseph Jaffe’s recent presentation at the Association of National Advertisers’ Integrated Marketing Conference. Some great examples here, some of which are new to me, some of which have passed into folklore. I like the way Jaffe has also categorised the mistakes: faking, manipulating, controlling, dominating and avoiding. There’sContinueContinue reading “social media mistakes”

cim seminar | punch above your weight with web 2.0

A couple of weeks back I attended a CIM seminar on how web 2.0 can help your business punch above it’s weight. As it was local, for once didn’t cost the earth and had web 2.0 in it I thought I’d better pop along. I liked this: – the phrase “gifted amateur” basically covering howContinueContinue reading “cim seminar | punch above your weight with web 2.0”