I’ve sliced, smashed, squished and crushed me. Some weird stuff coming soon. Stuff and things. https://youtu.be/rUAq5gr9jyY
Author Archives: Nicholas Gill
Be more human please, brands.
Inspired by Maddy’s post on Mental Load and the power of permissive brands, I wrote this reply based on recent experiences. I do wonder if sometimes the simplest thing a brand can do to ease the mental load is to make it easy to do business with them. Our lives are rarely linear so actuallyContinueContinue reading “Be more human please, brands.”
Key Takeaways: CMO role and Customer Focus
The Richmond Marketing Forum in London recently kicked off with a fabulous keynote featuring Naomi Walkland, CMO of Motorway, Jessica Myers, Chief Customer Officer of The Very Group and Rosie Hanley, Marketing Director at John Lewis. Having been surrround-sounded by political debates in the media where debate has been re-framed as shouty, aggressive, finger-pointing, talkingContinueContinue reading “Key Takeaways: CMO role and Customer Focus”
One picture, many stories
I can hardly tell people to be curious, experiment and try new things if I don’t do it myself. So when my good friend Eraldo Mussa asked me to contribute a short story based on a stimulus of one photo and one line, I said yes. I’ve always enjoyed stories. I think writing is anContinueContinue reading “One picture, many stories”
Look up, look ahead
While the headlines have softened a little and the rhetoric is more of a ‘soft’ recession than the self-inflicted imminent implosion of the Truss/Kwarteng aftermath, the mood music out there is still not that upbeat. Brands are still wanting to spend less. Agencies still fighting to get their share of the even smaller pie. WithContinueContinue reading “Look up, look ahead”
More room for thinking, less room for meeting.
Busy-ness is a curse. Best seen in your calendar bursting with back to back meetings. How many have a real purpose? How many even have an agenda attached to them? Does everybody invited even need to be there? The January meeting fest has begun and given me a headache. In the US there are 55ContinueContinue reading “More room for thinking, less room for meeting.”
From driveway envy to driveway curiosity
We’ve been doing a bit of consultancy work into the high net worth (HNWI) and the ultra HNWIs in the second half of this year. One of the areas that always comes up is ownership and role of cars. It used to be quite easy, but change is happening fast. Here’s some thoughts. Oh andContinueContinue reading “From driveway envy to driveway curiosity”
Bid on a bonkers NFT of me as coffee table to raise money in memory of David Amstel
We shot me as coffee table as part of our new agency film. All a bit of daft agency type fun. I shared it a week or so ago and got some fun responses. My good friend Jennifer said I should do a limited calendar run. Which made me laugh out loud. And then theContinueContinue reading “Bid on a bonkers NFT of me as coffee table to raise money in memory of David Amstel”
experiments in AI | part 1
This may be a short set of experiments but nonetheless I’ve always espoused that to understand something you should dive in and give it a go. Although I’m still resisting TikTok. I did a little update around Lancia this week and I had plugged some prompts into MidJourney: Italian, elegance, future, automotive, fashion. Attributes thatContinueContinue reading “experiments in AI | part 1”
the new code of elegance
My Dad had a Lancia in the 70s. It could have been a Fulvia. I’m not completely sure. What I do know is that it was dark green and that he wrapped it around a lamp post on an icy road. My Mum banned him from getting another – and any other car that wasContinueContinue reading “the new code of elegance”
