I’m always pleased when someone demystifies and explains some new stuff in a simple way. And, more importantly, helps me to make more of it to improve my productivity. After all, we’re all becoming information overload patients (I’m thinking Keanu Reeves in Johnny Mnemonic hence the visual above. What a great word btw.). I’m foreverContinueContinue reading “stuff and things 04.11.07”
Category Archives: thoughts
stuff and things 03.11.07
We all know that word of mouth is hugely important in today’s world. But here’s some great facts and charts that back this up to add credibility to any persuasion you may need to do. Good advertising doesn’t necessarily require a great product or a USP. Message + location = impact. I learned something newContinueContinue reading “stuff and things 03.11.07”
stuff and things 02.11.07
Informative post on Twitter & super users with lots of off-shoots to other conversations. Some great sound bites on Twitter and synergies between it and mobile for teen audience. Any question answered text service. It costs £1 a pop. Although having your URL as the SMS short code is a nice idea, it’s hardly memorableContinueContinue reading “stuff and things 02.11.07”
buy one get one tree
Buy an innocent smoothie, input your code and get a tree. The tree will provide local communities in India and Africa with an income for 10 years for looking after the tree. They will also receive training on sustainable agriculture. Learn more about this great brand experience and buy one get one tree today. SomeContinueContinue reading “buy one get one tree”
stuff and things 28.10.07
Toyota meets World of Warcraft. 7 million play that every day FYI. Thanks to Matt Dickman. Check out his new project too. Over at his blog, Vincent Thome has written a paper on experimentation. I think he has some great ideas here. I even felt compelled to write a serious comment rather than the usualContinueContinue reading “stuff and things 28.10.07”
the bar of expectation
I got an email today from the good people at Diageo. Just tell us a few things and you could win a load of our drinks and related paraphernalia. Interestingly, I was part of the team that created the first “portfolio” campaign for them back in the day when I worked on the accountContinueContinue reading “the bar of expectation”
is the internet dead?
Now and then I browse through the Answers section on Linked In for a bit of enlightenment or occasionally, when the mood strikes me and the planets are aligned, to write a response. Today I saw this question, “is the internet dead?” And some 33 (at time of writing) good people have proffered up aContinueContinue reading “is the internet dead?”
spam’s mom gets fame
Spam’s mum/mom has recently moved to Atmosphere BBDO in New York. And she’s loving it. And still missing her little Spam. So today brings two Spam related posts, this & the latest episode that’s been a while coming: vacanza!
stuff and things 22.10.07
Facebook brand tie-ins that are bad get a lot of press. But here are two good examples. Herbal Essences which I found via Advergirl & O2 win a MASSIVE university big party thing. Leigh sums up why they both work very eloquently even though her comments are attributed to the shampoo stuff: Set up asContinueContinue reading “stuff and things 22.10.07”
find your flavour
Bailey’s are offering you the opportunity to find your flavour and promoting both the new mint (I’ve tried it and it’s ok) and caramel (not tried it but too sickly?) flavours. Site uses flash to serve up a few questions which you drag your cursor to the one you like the most. You then seeContinueContinue reading “find your flavour”
