Digital is not something that children have had to get used to; it’s always been there. They stay online longer than adults, more likely to access the web form different locations and devices, undertake a phenomenal range of activities and adapt to new trends and technology with consummate ease. And with over three quarters ofContinueContinue reading “digital kids”
Category Archives: digital advertising
[daily dobbie] peace channel
Peace Channel created by Bob Geldof’s company, Ten Alps. Really simple way of aggregating content pertinent to one issue. Reach out and touch me: Twitter | Facebook | LinkedIn |nr_gill@hotmail.com
[daily dobbie] anti advertising
Got banner ad blindness or boredom? Replace online advertising with art. And here’s the anti advertising agency. Source. Reach out and touch me: Twitter | Facebook | LinkedIn |nr_gill@hotmail.com
this is an ad for apple
Let me be clear about this before I begin. I don’t love Emmel and I’m not angling for a job at Dare. I just think this is a really splendid idea. So I collaborated, generated, co-authored, interfered, call it what you will with this.
advertising found dead
I continue to admire the chaps at Dare and me old mucker, Professor Emmel. Despite the flowery shirt. Here’s their digital essay. A lovely piece piece of storytelling and thought leadership. Cut out and keep stuff. Here’s a big version to avoid eye strain.
social media mistakes
AdAge have compiled the best bits from Joseph Jaffe’s recent presentation at the Association of National Advertisers’ Integrated Marketing Conference. Some great examples here, some of which are new to me, some of which have passed into folklore. I like the way Jaffe has also categorised the mistakes: faking, manipulating, controlling, dominating and avoiding. There’sContinueContinue reading “social media mistakes”
inspiration anyone?
Just over a year ago, Microsoft released “Bring the Love Back” and received great acclaim. A year later, here’s the follow up. Microsoft are looking to move beyond just the film and: …we want to try and create an online marketing community and bring as much inspiration as possible to marketers and everybody in theContinueContinue reading “inspiration anyone?”
how digital is impacting on recruitment advertising
Here’s something I cobbled together for a pitch. Can’t tell you who for obviously. Be interested to know your thoughts. The world is changing. Digital is important today and, in the near future, the “always connected” person will become ubiquitous. Digital will become the de-facto go-to resource for everything. Don’t be confused that this meansContinueContinue reading “how digital is impacting on recruitment advertising”
more social media stats than you can shake a stick at
Tip of the hat to Greg Verdino.
manifesto monday
“Markets are conversations.” Well, we all should know that by now and should be putting it in place in all our work. But this statement originated in 1999. Way back when dial up tones were the norm. The statement came from the Cluetrain Manifesto which was way ahead of its time. This report from TechnoratiContinueContinue reading “manifesto monday”
