It seems in our world, decks have become our currency. It used to be the black and white Art Director scamp was the most revered ‘product’ in an agency and in meetings. Today it seems it’s the deck. Whether that’s right or wrong is another thought for another day. I work in Keynote because IContinueContinue reading “the evolution of a deck”
Category Archives: strategy
unplug
In our always-on world, taking time out for you and your family is increasingly hard. It’s important to set the tone. Not being plugged in to email, Teams and Slack all week, not feeling the need to just “check-in”. Just to let go. I think you forget just how draining this past year or soContinueContinue reading “unplug”
Going on a Birss-a-thon
I met Dave a couple of years ago when I had booked to go on the Spark.me conference on a whim. It was in Montenegro. I didn’t know what to expect but it was great for a number of reasons. I came away inspired, enthused and excited. One of the stand-outs was the working sessionsContinueContinue reading “Going on a Birss-a-thon”
gin and football – a tale of two brand experiences
Gin and football. Not necessarily two things you would put together. Nonetheless I found myself experiencing them in a very different way this Bank Holiday weekend. Gin has had a massive resurgence in recent years. Long-lamented for being ‘mother’s ruin’, the rise in all things artisan and some audacious flavour combinations has seen the ginContinueContinue reading “gin and football – a tale of two brand experiences”
workshops and horns
It’s quite strange how reluctant people are to put away their phones and close their laptop screens in meetings. Having been frustrated a lot recently as both participant and running workshops, we decided to be very clear and deliberate in two sessions we ran this week. After limited response to the first request, we repeated,ContinueContinue reading “workshops and horns”
developing social content
Recently, a number of our clients have expressed an eagerness to enter the social space. Rather than just “give them a Twitter”, we’ve developed a strategic framework for developing social content as part of DCH’s Socialising the Brand programme. We wanted to share the work for it to be collaborated on. This is version 1.0,ContinueContinue reading “developing social content”
2008 digital outlook report from avenue a | razorfish
After getting the 2007 edition, I then forgot to update my email info so had totally forgetten about this great report until Buckers placed a hard copy of the 2008 edition under my nose. Will try and have a read of this on Thursday when I let the train take the strain. Get yours here.ContinueContinue reading “2008 digital outlook report from avenue a | razorfish”
stuff and things 02.11.07
Informative post on Twitter & super users with lots of off-shoots to other conversations. Some great sound bites on Twitter and synergies between it and mobile for teen audience. Any question answered text service. It costs £1 a pop. Although having your URL as the SMS short code is a nice idea, it’s hardly memorableContinueContinue reading “stuff and things 02.11.07”
dove follow up – lock up your daughters
I think everyone must have used Dove as THE example of how a brand can truly influence culture, perception and attitude . Here’s the development of the campaign targeting parents of young girls who have massive exposure to the altered and warped images of beauty. Powerful.
stuff and things 09.10.07
FT article on social networks by the ever resourceful and useful Bowen Craggs. (Image source) Improvement by innovation article on CNET (found reading Armano on Twitter) Here’s the top 50 football kits And following on from the men & washroom yuk story recently, here’s a picture from Nicky that could get guys to step upContinueContinue reading “stuff and things 09.10.07”
